Mercury and Kansas Althetics are partnering in one of the first joint college-licensed NFT and NIL agreements that supports student-athletes through a custom NFT platform called “Rock Chalk” (RockChalk.io) to usher in a new era of fan engagement.
BOSTON, February 7, 2022 /PRNewswire-PRWeb/ — The partnership with Mercury comes at a pivotal time to usher in a new era of fan engagement as well as blockchain and Web 3.0 innovation
Mercury, the white label NFT platform company designed to empower universities and sports teams to create unique digital experiences for fans, today announces the KU men’s basketball team and unique logo Kansas Jayhawks will enter the NFT space. NIL’s partnership with the KU men’s basketball team was brokered in conjunction with G3 Marketing while securing the rights to the logo through CLC, Kansas Athletics’ exclusive licensing agency. The partnership is one of the first to combine a college-licensed NFT deal with a Name, Image, and Likeness (NIL) deal that supports student-athletes through a custom NFT platform called “Rock Chalk” ( RockChalk.io). Fans will be able to buy, sell and trade KU and Jayhawk collectibles. Among the new digital collectibles are limited-edition offerings from Head Coach bill yourself as well as players including Ochai Agbaji, David McCormack, Remy Martin, and more. Additionally, Mercury is exploring future opportunities with the other Kansas Athletics teams.
“Just as Shopify has enabled brands to tailor their online experience to better connect with their customers, Mercury makes creating and selling digital collectibles simple, seamless, and personalized so universities and sports properties can take their fan experience to the next level,” said Mourning, CEO and co-founder of Mercury. “As one of the most highly regarded universities in the nation and the most successful basketball programs in NCAA history, in conjunction with the University of Kansas is an incredible next step for Mercury. We look forward to providing fans with an online community centered around the team they love.”
With NFT sales hitting $25 billion in 2021, digital assets present a huge opportunity for sports teams and universities to drive fan interaction and generate additional revenue. However, according to recent surveys, only 13% of Americans have traded crypto in the last year and less than a quarter know what an NFT is. Mercury is building a bridge between the world of sports and the new Internet, bringing the benefits of NFT technology to the world of college sports, including:
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Universities: Mercury offers end-to-end solutions for brands looking to enter the NFT market. It solves technology challenges and facilitates the entire process – from building a platform to developing strategy, design and marketing – so universities and sports teams can build brand loyalty and establish relationships. meaningful relationships with their fans.
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Players: Mercury changes the way athletes connect with their fans, providing more engaging support than static physical collectibles.
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Fans: Like a rare collectible sports card or a one-of-a-kind jersey, students, alumni and fans can easily purchase a digital sports collection and support their favorite athletes and teams without having to figure out the ins and outs of the web. 3.0.
“I have always been proud to be a part of this historic basketball program, and I see this as another cutting edge opportunity for the University of Kansas“said Ochai Agbaji of the Kansas Jayhawks. “I am thrilled that we are at the forefront of NFT in the NCAA and that this technology will create a whole new platform for us to engage with top sports fans. academics.”
Mercury’s KU NFT drop will be available here on February 19. For more information, visit http://www.mercurynft.io.
About MercuryNFT
Mercury builds white-label NFT platforms designed to give universities, sports teams and brands the power to create unique digital experiences for their fans. Mercury partners with some of the biggest college sports teams in the nation, including Kentucky Basketball and the University of Kansas, to provide the best long-term solution to create and sell NFTs to connect with their fan bases and build brand identity. To learn more, visit: http://www.mercurynft.io.
About CLC
CLC is the nation’s leading collegiate brand licensing company with a mission to elevate collegiate brands through insight and innovation. The company is uniquely positioned to deliver consumer relationships and brand visibility to institutions through custom data-driven solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the market. ever-changing consumer and retail. Based at Atlanta, Georgia, CLC is guided by the values of serving others, building trust, leading well, innovating often and being passionate. Founded in 1981, CLC is part of LEARFIELD, the leading media and technology services company for intercollegiate athletics.
Media Contact
Tess PawlishThe Key PR, , [email protected]
SOURCE Mercury