Fad or Fact: A Closer Look at CBD

This article originally appeared on Cannabis & Tech Today, and appears here with permission.

If there’s one thing America seems to appreciate, it’s health fads.

There has been no shortage of health-conscious trends that have made their way into the public eye to become yesterday’s news within months.

Keto diets, kale integration, juice cleansing, gluten avoidance, and even colon hydrotherapy are just a few examples of health fads that seemed destined to change the world, quickly becoming a relic of their time.

This has led to CBD being considered a miracle drug by some and snake oil by others.

There is no doubt that CBD is very “in” right now.

The numbers confirm this, looking at Statista’s list of CBD sales over the years: $108.1 million in 2014, $262.2 million in 2016, $512.7 million in 2018, and a projection of $1.812 billion in 2022.

Beyond the benefits, curiosity has been greatly piqued, as Google Trends shows that ‘CBD’ has been searched for more often than the term ‘cannabis’ since June 2017, peaking in popularity in May this year.

However, speaking with people outside the cannabis world, the general public seems divided, with online and in-person conversations debating the validity of the substance and the sustainability of its popularity.

Publications such as the Chicago Grandstand, The Guardianand The Boston Globe wondered if the CBD trend would continue, with others literally calling it a “fad.”

Part of this skepticism may be the way the substance itself has been marketed.

Wayne Lee, CEO of Lee Enterprises

Going from a relatively unknown substance to appearing in all types of products, from edibles to body lotions, may make some users skeptical, as it brings to mind the sudden “natural” trend of years past, where potato chips and sodas suddenly highlighted the “natural”. ingredients” that they incorporated.

This is supported by experts in the field itself, like Wayne Lee, who sees only one reason for this doubt about CBD:

“On social media, billboards, dispensaries and even at gas stations, we see that CBD is constantly being advertised…CBD is available in the form of oils and edibles, and is now introduced into many beverages, foodstuffs, cosmetics and more.”

Considering he is the CEO of Lee Enterprises, the world’s largest bioeconomy consulting group, Lee’s remarks should not be taken lightly.

Too good to be true?

Dr Brian Goodall

Another issue stems from the claimed benefits of CBD, which the manufacturer says seem to range from easing anxiety to curing cancer.

According to Dr. Brian Goodall, the expert in cannabis, oil extractions and nutraceutical formulations at Lee Enterprises Consulting, “I think the issue is not about health benefits that people may not know about. not be, but rather a problem as to whether these claims are real.

Dr Goodall also notes that while there are proven benefits in terms of relaxation, stress relief, improved sleep and impact on some forms of epilepsy, more research and testing is yet to come. .

But how can this “fashionable” perception of CBD be reversed?

Because there is still a need for further clarity in terms of medical benefits, CBD may need more word-of-mouth testing as it continues to grow.

As Goodall explains, “For $50 a consumer can buy drops at a dispensary or online and try it. If it helps, they’ll order again and tell their friends, and if it doesn’t If so, they won’t, so the next 12 to 24 months will be a boom or bust period.

Considering that the aforementioned Statista article predicts that CBD will be a $1.5 billion industry in the next 24 months, time and further research will tell if CBD will become a health staple or will be buried among the Atkins and gluten-free diets. .”

This article originally appeared in the Winter 2019 issue of Cannabis and technology today.

Read the original article at Cannabis and technology today

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