York Named a Leader in Emerging Marketing

Dustin York, EdD, Associate Professor of Communication, received the 4 Under 40 Emerging Leader Award from the American Marketing Association. The award recognizes individuals who impact the profession and have the potential to shape the future of the marketing industry.

“I feel lucky to be in an industry that continues to ignite my curiosity,” York said. “Whether it’s new marketing strategies on TikTok, branding in the metaverse, or storytelling through influencers, I’m really just a big kid asking far too many questions and is excited to share what he’s learned.I’m lucky to have a partner in Maryville who supports my drive and curiosity to innovate.

York’s areas of expertise include non-verbal communication, public speaking, communication training and creative branding. His thesis focused on how a speaker’s non-verbal traits can improve audience recall, and he uses his learnings not only to teach business leaders about media literacy, but also to help his students prepare. to success in their career.

York also places great importance on innovation and pushing boundaries with the help of technology. His students have flown drones in the classroom, created virtual reality experiences, designed micro-targeted ads on Instagram and Facebook, and earned certifications in Google Analytics and with organizations like Salesforce and HubSpot.

York’s impact on the Maryville community extends beyond the classroom. He facilitated the launch of a student organization that tackles public relations projects for one client per semester. Clients have included the St. Louis Public Library and Safe Connections, an organization that works to end domestic and sexual violence. York also sits on the University’s Digital Transformation Committee, a group committed to innovating the higher education experience for all students.

He brings extensive real-world communications experience to Maryville, including roles in agency, corporate, and political settings. He served as a public relations consultant during a presidential campaign in 2008 and has worked with blue chip clients including Nike, PepsiCo and Scottrade Financial Services.

A well-known thought leader in the field of communications, York is a subject matter expert for outlets such as CNN, Entrepreneur.com and Forbes. He also contributes to the Harvard Business Review. Additionally, York continues to consult with organizations on digital branding and strategic transformation, as well as serving as a national speaker.

York’s previous accolades have included the St. Louis Business Journal 30 Under 30 Award, University of Maryville President’s Award for Transformational Innovation, Maryville Teaching Excellence Award, and an Apple Distinguished Award. Educator. While proud of these accolades, York is most passionate about his role in shaping the marketing leaders of tomorrow.

“The field of marketing and communications is changing dramatically,” he said. “But the digital transformation of the industry that I am known for in class comes second to what will have the most dramatic impact – diversity, inclusion and equity. I am passionate about being a leader in making the marketing and communications industry open and welcoming to a new generation of professionals.

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