LeadingResponse launches new lead marketing platform for customers

Hub to connect customers to consumers, marketing solutions and technology

TAMPA, Florida, September 19, 2022–(BUSINESS WIRE)–LeadingResponse, the leader in performance marketing for professional services, today launched a new, fully online account management portal, Hub, for clients in the financial, legal and health. Hub improves campaign management performance as customers have the ability to manage, pay for and edit campaigns across the entire LeadingResponse solution portfolio.

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Campaign event screen in Hub, LeadingResponse’s customer portal. With Hub, customers will now be able to manage, pay for and edit campaigns across the entire LeadingResponse solution portfolio. (Photo: BusinessWire)

Hub, LRSP’s client portal, provides comprehensive access to key resources and features for client programs and campaigns. Hub’s increased functionality allows LRSP customers to facilitate direct messaging to prospects, track prospect communication message history, enrich consumer demographics, gain insights from dashboards and performance analysis reports, access event management, and conduct a direct onboarding request.

“Over the past 18 months, LeadingResponse has worked diligently with our customers and partners to develop a platform that would not only meet their current needs, but also have the flexibility to grow as solutions and technology are evolving,” said Matthew Kearney, CEO of LeadingResponse. “Hub is the perfect solution that gets the job done for our customers through an easy to use interface with transparency in communications and performance.”

Integrated with LeadingResponse’s suite of marketing solutions, Hub is a robust and intuitive tool to efficiently manage and pay for campaigns directly from the portal. Although the portal offers sophisticated and future-oriented functionality, it offers an intuitive interface and customers can easily navigate without extensive integration.

“Hub was developed with a focus on ease of use for our customers. The portal offers a help section containing “how to” videos with screen-by-screen walkthroughs to simplify the experience of integration Hub represents a single portal for consumer management from prospect to customer while offering complex functionality combined with simplistic, easy-to-use navigation,” said Tim Nale, executive vice president of technology.

With over 25 years of experience creating new business opportunities for clients in the legal, financial and healthcare services markets, LeadingResponse leverages multi-channel marketing solutions to connect businesses with highly qualified and motivated prospects. As part of its solution offerings, LeadingResponse develops dynamic digital advertising, direct mail campaigns, webinars, in-person events, one-on-one meetings, and tailored marketing strategies to help each client achieve their unique goals. .

For more information about LeadingResponse, which has offices in Dallas, Tampa, Boston and Los Angeles, and its solutions, visit www.LeadingResponse.com.

About LeadingResponse

LeadingResponse, the leading provider of customer acquisition solutions for the financial, legal and healthcare markets, understands the consumer journey that leads to meaningful engagement with our business customers. LeadingResponse is uniquely qualified to help our clients grow and scale their organizations. Through our proven multi-channel solutions, online and offline, we regularly drive over 170,000 consumers/month to our clients for scheduled appointments. Learn more about LeadingResponse.

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Pamela Girardin

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