CARMEL BY THE SEA, Calif., Sept. 22, 2022 (GLOBE NEWSWIRE) — Innovative Payment Solutions, Inc.. (OTCQB:IPSI) (“IPSI” or the “Company”), a fintech provider of digital payment solutions for business owners and consumers, today announced that it has signed an agreement with National Positions, a global marketing company Southern California Digital Center to launch IPSI’s new digital solution. marketing campaign for its IPSIPayMT app and other services.
IPSI’s new digital marketing campaign features Mario Lopez, host of NBC’s award-winning Access Hollywood show, actor, producer, family man, athlete and humanitarian. Although IPSI can be used by anyone, Mario’s millions of fans include a key audience that IPSI targets for IPSIPay – a large segment of Hispanic Americans and other economy participants who are not banked or underserved by the current banking system. As a successful American celebrity with Mexican heritage, Lopez has established himself as a leader among his community and fans. His enormous empathy will allow him to help IPSI gain traction with his target audience by introducing them to the digital world of 2022.
This strategic launch of the company’s digital marketing campaign – with all 50 US states now authorized to transfer money via IPSIPay to more than 215,000 cash-out locations on five continents – will place particular emphasis on including unbanked and underserved people. As IPSI’s new campaign builds awareness of its financial solutions, the company expects to be able to build a large subscriber and user base for IPSIPay.
William Corbett, President and CEO of IPSI, said, “This perfect union between National Positions and Mario Lopez brings together a Southern California expert in digital marketing and a high profile celebrity who is committed to helping Hispanics in the United States to send money home. in a more convenient and inexpensive way. IPSI will benefit immensely from this partnership by using the creative content provided by Mario, coupled with National Positions’ expertise in viral distribution and social media strategies. We are all delighted with this new company which will have a particular focus on acquiring new customers.
Bernard May, Founder and CEO of National Positions, added, “We are very pleased to be working with IPSIPay and Mario Lopez. IPSIPay is exactly the type of organization that can benefit the most from the technology and digital marketing strategies we have developed over the past 18 years at National Positions. We believe Mario Lopez is the perfect spokesperson to reach the public that needs the financial services that IPSIPay can provide. We intend to use our marketing skills, Mario Lopez’s large customer base and the financial advantages of IPSIPay to help raise awareness of this new application among the public.
National Positions is an award-winning digital marketing agency based in Los Angeles with an 18-year history employing 150 professional digital marketers serving many leading companies. National Positions has received nine Communicator Awards, the largest and most competitive awards program recognizing creative excellence among communications professionals. Its solutions include search engine optimization, paid media marketing, social media, marketing automation, conversion rate optimization and digital design.
About Innovative Payment Solutions, Inc.
Innovative Payment Solutions, Inc. (OTCQB:IPSI) is a leading provider of digital payment solutions for consumers and service providers, focused on the needs of the unbanked and underbanked. Through its IPSIPay app and Beyond Wallet offerings, IPSI facilitates instant cross-border remittances by businesses and individuals, using its robust technology platform to enable convenient, cost-effective, fast and secure digital transactions. IPSIPay, app users can acquire VISA debit cards, as well as obtain a bank account at a major US institution, allowing them to execute financial transactions through the company’s extensive global merchant network.
To learn more about Innovative Payment Solutions, Inc., please visit ipsipay.com.
Caution Regarding Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 made by the Company, its management and the Company’s business associates. All statements other than statements of historical facts contained in this press release are forward-looking statements. Forward-looking statements may be identified by terms such as “objective”, “anticipate”, “believe”, “could”, “continue”, “could”, “estimate”, “expect”, “have the intention to”, “could”, “plan”, “potential”, “predict”, “project”, “should” or “shall” or the negative or the negative of these terms or any other comparable terminology. These forward-looking statements are based on expectations and assumptions as of the date of the press release and are subject to significant risks and uncertainties, many of which are difficult to predict and could cause actual results (including the results of the new marketing campaign of the Company described herein) differ materially and adversely from current expectations and assumptions from those expressed or implied by any forward-looking statement. Important factors that could cause actual results to differ materially from current expectations include, among others: (i) the Company’s ability to successfully deploy the IPSIPay application and related functionality; (ii) the Company’s ability to increase its number of users; (iii) the Company’s ability to operate its platform without errors; (iv) the Company’s ability to exploit its technology for use in all US states and foreign countries; (v) the Company’s ability to generate revenue, positive cash flow or profitability; (vi) the duration and extent of the COVID-19 pandemic around the world (which had previously delayed the launch of IPSIPay), including the impact on the economy in California and Mexico; and (vii) the other factors discussed in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2021, and the Company’s subsequent filings with the SEC, including subsequent periodic reports on Forms 10-Q and 8-K. The information contained in this press release is provided only as of the date of this press release. The Company undertakes no obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise, except as required by law.
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