TikTok’s Clean Girl aesthetic found new life at NYFW S/S ’23

You shine, my daughter. That seems to be the motto on the catwalks during New York Fashion Week’s Spring/Summer 2023 shows, where, when it comes to beauty, dewy skin takes center stage. Seemingly tearing a page out of the TikTok beauty book, the Clean Girl aesthetic and her signature luminous skin have been the starting point for a slew of beauty looks this season. And it’s not just a faint glow – we’re talking glowing, dewy faces lit from within. In other words? Put your face powder on early retirement.

Glowing skin is always a mainstay at Spring/Summer runways, especially during NYFW, where “model off duty” beauty reigns supreme. But something different is happening this season. The shine is intentional and anything but subtle. Do you know what your skin looks like after a bike ride on a humid day? Yeah it is this dew level at NYFW S/S ’23 shows.

Shows like Alice + Olivia, Eckhaus Latta, PatBo and Altuzzara have all sent bright-faced models down their runways, bringing that Clean Girl aesthetic to high fashion. It’s not just with makeup either. Skincare sponsors popped up backstage, giving models mini moisturizing treatments before makeup application. This provides a gorgeous base for makeup, allowing the skin itself to shine.

So focus on your skincare routine and skip your mattifying products – ultra-shiny skin is all the rage. Scroll to see how to pull off the look, straight from the S/S 23 runways.


Courtesy of MERIT Beauty.

Diane Kendal is the queen of glowing, glowing, internally lit skin, so it makes sense that she was Altuzzara’s lead makeup artist this season. Working with MERIT Makeup, Kendal created this fresh look with minimal product. She started with a base of the brand’s The Minimalist Perfecting Complexion Stick to give the skin a natural foundation.

But the standouts were MERIT’s Day Glow Balmy Highlighter and Bronze Balm Sheer Bronzer. These two products worked together to give skin that beautiful, summery glow. A dash of Merit Shade Slick Lip Oil also made the lips shine.

Eckhaus Latta

Photo by Adam Katz Sinding, courtesy of Eckhaus Latta.

The shine was on steroids at Eckhaus Latta, where the models appeared to have a stain of Vaseline on their faces – and not much else. According voguemakeup artist Fara Homidi swept multiple layers of Freeman Beauty Infusion Conditioning Peel-Off Mask over select models’ faces, giving a NYFW-meetAmerican-Psycho look at the beauty this season. So… permission to wear face masks at the bar?

For the models that didn’t have that masking look, Homidi still opted for a shine. She used Saie Beauty’s Hydrabeam concealer and Sun Melt bronzer to add shine, but not the caked-on kind.

Alice + Olivier

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Skincare was the basis of the look at Alice + Olivia, where models were pampered by Arbonne before their makeup application. Beautician Krystal Vigo gave the girls the Arbonne Express Glow Facial, using the brand’s new DermResults Glow Cream to add a ton of hydration.

For makeup, lead artist Elyse Reneau gave each girl a different eye or lip look. The only consistency, however, was the skin. “We wanted [the skin] to look really dewy and youthful,” she told TZR. The best way to do this is to start with the basics. In this case, that meant applying Too Faced’s Hangover Replenishing Face Primer, which she also mixed with the brand’s Born This Way Super Coverage Concealer for a fresh glow.

Pat Bo

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Skincare and makeup also came together at PatBo, where models’ skin was prepped with Mario Badescu’s Hyaluronic Dew Drops for extra hydration. This provided a glass-like base for the makeup, which was heavy on the highlighter.

Lead makeup artist Charlie Riddle wanted a simple, glowing, youthful look for skin (notice a theme here?) so he relied on Stila’s Heaven’s Hue Highlighter in Kitten and Bronze, along with the Heaven’s Dew All Over Glimmer for more shine. The rest of the look also shone, from the smudged cat eye to the liquid lipstick.

So here’s to stocking up on highlighter next season…and wearing face masks to function.

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