This celebrity-favorite ‘smart beauty’ brand just launched its first skincare product

From the first day we discovered Merit Beauty’s minimalist and effective “smart beauty” products, we were big fans. The brainchild of Katherine Power, co-founder of Who What Wear and founder of Versed, one of our favorite drugstore skincare brands, Merit has quickly become a go-to for those looking for a sophisticated, no-frills approach to makeup. Now, the brand is bringing that same ethos to skin with its new Great Skin Instant Glow Serum ($38), which hydrates, calms, and illuminates for smoother, more radiant skin.

A celebrity favorite for a clean, simple and effective approach, Cameron Diaz, Mandy Moore, Jenna Dewan and Whitney Port all sang Merit’s praises, and Bethenny Frankel recently added to the accolades by declaring the entire range of wearable makeup solutions and elegant 9.5 out of 10. Knowing that half the battle for a beautiful dewy look is the glow underneath, it’s no surprise that the latest addition to the exceptional line of lip oils and balms from skin color be this non-irritating all-in-one. serum.

Deconstructing skincare down to the basics, Powers and his team spent five years (over 50 times back to perfect) developing the lightweight serum. They enlisted celebrity esthetician Bibi de Sousa to make sure Great Skin stays as clean and effective as their makeup. De Sousa, known for working with clients such as Hailey Beiber and Billie Ellish, has imposed her “No List” of 73 “clean” but potentially acne-triggering ingredients to provide a skin-perfecting solution that won’t cause skin rashes. With four types of hyaluronic acid, 2% niacinamide, cocoa bean extract and Japanese golden thread root, it’s perfect for mature, dry and combination skin types for an ‘enlightened’ everyday look. interior”.

The recyclable glass bottle fits in with Merit’s chic and sophisticated aesthetic. It won’t be long before we see it on the vanities of many of our favorite and brightest celebrities. Available for pre-order now, Great Skin will launch on MeritBeauty.com and Sephora on October 6.