CHICAGO and HELSINKI (PRWEB)
September 21, 2022
Revieve®, a personalized digital brand experience company, today released its new playbook, “The Complete Metaverse Playbook for Beauty Brands and Retailers”. The report defines the future of the metaverse and how companies can navigate it today to maximize new opportunities in these virtual spaces.
In this report, Revieve provides information to help brands and retailers prepare and understand the foundations they need to lay for the Metaverse.
As the future of the metaverse continues to transform how consumers interact with brands and retailers, key players in the beauty industry have integrated new technologies into their brand experience to offer shops and purchases. virtual online stores, AI-powered personalization, and NFTs to increase loyalty. programs.
Opportunities in the Metaverse for Beauty Brands and Retailers
Millennials and Gen Z are pushing brands and retailers into the metaverse. Younger generations care about connection, engagement and building community through digital avenues, gaming platforms, social media and new technologies such as virtual reality, blockchain and mobile devices. cryptocurrencies.
The goal of any brand is to understand the demands of its consumers by responding to them where they currently are. As businesses continue to explore the world of virtual possibilities, they can leverage today’s metaverse to:
- Offer new virtual shopping experiences
- Reach new audiences and revitalize brand perceptions
- Deliver meaningful experiences that engage consumers
- Build consumer trust with more robust loyalty programs
- Increasing accessibility with greater accountability
Key players in the beauty industry are embracing the digitization of brand-consumer interactions by improving how shoppers can connect with their favorite brands across multiple touchpoints. By enhancing loyalty programs with NFTs, launching virtual stores for consumers to shop online, and segmenting consumers to develop deeper relationships that meet their demands, it’s clear the metaverse is here to help. stay. For brands and retailers, it’s important to capitalize on the current momentum as online experiences that meet consumer expectations become the new normal.
Download the Complete Metaverse Handbook for Beauty Brands and Retailers here.
Revieve is the preferred provider to brands and retailers across five continents to deliver a personalized, digitally driven brand experience leveraging cutting-edge AI/AR technology. Together with our partners, Revieve has transformed the customer experience for skincare and color cosmetics through its proprietary technology, the Revieve Health-Beauty-Wellness Platform.
With easy-to-use self-diagnosis modules that personalize search, product discovery and shopping experiences, Revieve’s digital beauty platform provides consumers with targeted products, services and treatments. Encompassing all facets of the health, beauty and wellness industry, Revieve’s trusted and optimized modules include AI Skincare Advisor, AI Makeup Advisor, AI Haircare Advisor, AI Suncare Advisor and AI Nutrition Advisor.
The Revieve platform seamlessly integrates personalized shopping solutions, live in-person and video consultations with health and beauty advisors, driving tangible business value by increasing consumer engagement, conversion and basket size across all of the brand’s in-store and online digital touchpoints.
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