MERIT expands into skincare with Great Skin™

The brand that redefined minimalist beauty brings its thoughtful approach to skin

NEW YORK, September 22, 2022 /PRNewswire/ — MERIT, the minimalist beauty brand known for creating intentional luxury products that are safe for the body, the skin and the planet, takes its first steps into skincare with Great Skin™ Instant Radiance Serum. In less than two years, MERIT has become a leader in the oversaturated makeup space by defying the established beauty playbook. Now they bring the same level of intentionality and excellence to the skin.

Avoiding the constant novelty cycle and bulky number of SKUs that have become ubiquitous in the industry, the brand has only introduced products that will remain on vanities for years to come. Following the introduction of Signature Lip and Bronze Balm – both of which became the #1 clean makeup bestsellers at Sephora US and Canada – Great Skin™ is only MERIT’s third launch since the brand launched in January 2021. To date, over 70% of MERIT products are top sellers in the clean category at Sephora, proving that their deliberate approach not only leads to better products, but also better results.

“MERIT was founded on the principle that better products have the power to simplify your morning routine,” said Katherine Power, Founder and CEO of MERIT. “The introduction of Great Skin™ is a pivotal moment for MERIT: we’ve been perfecting the formula for years and are excited to share it with our customers. It’s instant gratification that lasts all day, like you’ve just complete a multi-step skincare routine without the hassle.”

Skincare has always been hard work, but having Great Skin™ doesn’t have to be.

About Great Skin™ Instant Radiance Serum

Great Skin™ by MERIT Instant Radiance Serum is a lightweight bi-phase formula that instantly hydrates and plumps skin for a smooth-as-glass appearance, while leaving skin feeling calmer, brighter and more even-toned over time. 97% of clinical trial participants said their skin felt immediately softer and hydrated, as well as more hydrated and radiant after four weeks of use.

MERIT has a well-deserved reputation for developing products that don’t trigger reactions and improve the look and feel of skin, making Great Skin™ a natural evolution in its uncompromising commitment to safe and effective products. To ensure its entry into skincare was truly differentiated, MERIT perfected Great Skin™ for nearly 5 years and modified the formula 52 times. The result is a product that smoothes and brightens the complexion without relying too heavily on oils, which have become ubiquitous in clean skincare and often trigger sensitive skin.

The main active ingredients include:

  • Four different types of hyaluronic acid target multiple layers of skin for deep hydration
  • 2% Niacinamide helps brighten skin and refine texture
  • Caffeine-rich cocoa bean extract helps stimulate blood circulation for an immediate plumping effect
  • Japanese Golden Thread Root soothes and helps with antioxidant protection against environmental aggressors

Great Skin™ was developed with input from a celebrity facialist Biba de Sousa, which is famous for its No List of 73 “clean” but potentially acne-triggering ingredients. The pH-balanced serum is suitable for all skin types, including sensitive and acne-prone skin, and does not negatively interact with active ingredients in other products. In fact, 100% of clinical users experienced no irritation, either immediately or over time.

Great Skin™ sells for $38 ($49 CAD), and will be available on meritbeauty.com and sephora.com in the United States and Canada on October 6, 2022and at all North American Sephora outlets on October 142022.

Contact:

Sun Sachs Morgan & Lylis
[email protected]

SOURCE MERIT

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