AWARD-WINNING SKIN CARE BRAND MISSHA LAUNCHES AT SAKS FIFTH AVENUE

NEW YORK, September 19, 2022 /PRNewswire/ — Missha, a cosmetics market leader in Korea, is proud to announce its partnership with Saks.com, the leading luxury e-commerce platform powered by Saks Fifth Avenue. This expansion marks the first North American department store to carry Missha’s skincare assortment.

Part of the skin care portfolio of Able C&C, one of the world’s top 100 manufacturers of skin care and beauty products based in Seoul, Missha is powered by research and innovation. The products feature proprietary patented ingredient blends, unique probiotic absorption technology and fermentation methods.

The brand will debut in the skincare category on Saks.com with the following: All Around Safe Block Soft Finish Sun Milk, Missha Snail Collection, Time Revolution Night Repair Collection and its iconic Time Revolution Essences, which include Artemisia Treatment Essence, Red Algae Treatment Essence, The First Essence Enriched and The First Essence 5X, the best-selling invigorating essence with over 11 million bottles sold worldwide.

“We couldn’t have asked for a better partner for our inaugural launch into the luxury department store arena,” said Jay Ah, co-CEO of Missha and parent company Able C&C US. “Our partnership with Saks marks a tremendous step forward in our expansion plan in North America and is also a testament to the effectiveness of Missha products as well as the growing k-beauty category in the United States”

“The Saks brand represents luxury and quality, two attributes that are core to the Missha brand DNA,” said Sehoun Chang, co-CEO of Missha and Able C&C US. “Missha strives to develop advanced, science-backed skincare solutions that deliver effective results, and we are thrilled to now be able to bring these solutions to the Saks customer.”

Missha products are available for purchase on Saks.com, with prices ranging from $35.00$55.00.

ABOUT MISSHA
Missha is a global beauty brand renowned for its high-quality skincare and cosmetic solutions that deliver long-lasting effects. Featuring advanced custom absorption technology that delivers carefully selected active ingredients deep into the skin, Missha products focus on holistic functionality, efficacy and balance. The range includes a range of skincare and make-up products that have been laboratory proven through research to verify their effects and safety. To learn more about Missha, please visit www.MisshaUS.com or follow @MisshaUS on social media.

ABOUT ABLE C&C
Situated at Seoul, Korea, Able C&C is a first-generation beauty company and one of the world’s top 100 manufacturers of skin care and beauty products. Launched 20 years ago as a beauty store in a Korean subway station, Able C&C has become the third-largest K-beauty maker in South Korea. With “Able” representing a dynamic spirit and “C&C” standing for “creation and communication”, Able C&C is rooted in innovation and its founding mission of making high-quality beauty products accessible and affordable. Able C&C brings these core values ​​to life every day through its global beauty and skincare brands. To learn more about Able C&C and its brands, visit www.able-cnc.com/en.

Contact: David Cho | [email protected]

SOURCEAble C&C US, Inc.

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