9 cult beauty products under €10

These beauty products won’t break the bank (Alamy/PA)

With the cost of living crisis and a tough winter looming, many of us are thinking about how to save a little money wherever we can.

It’s a daunting process – and it can be demoralizing, when you start thinking about all the beautiful things you might have to let go of.

However, when it comes to saving money in your beauty routine, you don’t necessarily have to skimp on quality. In fact, some of the most popular hair, makeup and skincare products of all time sell for less than ten years – and are worth investing in if you want to cut costs…

1. Dry shampoo

Sure, it might not be the sexiest beauty product around, but you really can’t beat the usefulness of a good dry shampoo like Batiste’s. Perfect for those days in between when you want to refresh your hair a bit or even style it with a bit more volume.



Batiste Original Clean & Classic Dry Shampoo, £3.25, Boots

2. Mascara

Makeup artists love Collection Lash Surge Mascara – and now the brand has released the latest iteration of the cult product, Next Level Lash Surge Mascara.

Makeup artist and influencer Kate Hayes says, “It’s not often you find a mascara of this quality at such an incredible price. I struggle to find a mascara that gives both volume and length, but Next Level Lash Surge does just that. It’s perfect for my clients who don’t like to wear false lashes, but still want a fuller, lifted look. The best drugstore mascara on the market!”



Next Level Lash Surge Collection Mascara, £6.49

3. Cleanser

CeraVe has gained an army of followers for its simple, effective and affordable skincare. Even if he doesn’t have the prettiest bottles in your beauty cabinet, he will get you results.

One of its star products is the moisturizing cleanser, used by celebrities like Poppy Delevingne. With the addition of hyaluronic acid, it cleanses your skin and leaves it plump and fresh – not stripped.



CeraVe Hydrating Cleanser for Normal to Dry Skin, £9.50, ASOS

4. Makeup remover

There’s a reason so many of us have been using Simple products to remove our makeup since high school. Gentle on the eyes, it removes all traces of make-up without breaking the bank.

If you’re still buying single-use makeup remover wipes, now is the time to stop. Instead, invest in reusable cotton pads and Simple makeup remover, and you’re good to go.

(single/sound system)

(single/sound system)

Simple Kind To Skin Eye Makeup Remover, £2.30 (was £3.45), Boots

5. Moisturizer

Ask any makeup artist how best to prep skin, and chances are you’ll be directed to Weleda’s Skin Food. Once an MUA’s well-kept secret, it’s now made its way into the mainstream – thanks to celebrity fans like Victoria Beckham.

Not only is it affordable, but it’s also versatile. Use it on your face, elbows, hands, knees – anywhere, and it will help banish dry skin.



Weleda Skin Food, £5.74 (was £7.65), Boots

6. Skin

You know those products that always seem to be sold out? The Ordinary’s Peeling Solution is one of them – and for good reason. Last year, he made history on cultbeauty.co.uk, garnering the most registrations for a single product – 104,000, to be precise.

You have to be careful if you are not used to applying acids, but you can reap huge benefits by leaving your skin more exfoliated, smoother and with a more luminous texture.

(The Ordinary/AP)

(The Ordinary/AP)

The Ordinary AHA 30% + BHA 2% Scrub Solution, £6.30

7. The Concealer

elf may not be a household name (yet), but he’s huge on TikTok – so he’s on his way to becoming a superstar. TikTok users particularly appreciate the 16hr Camo Concealer which gives a matte finish and full coverage – without drying out the skin, thanks to the addition of avocado oil.

And it’s only £6, which is a bargain, especially considering how high some concealers are priced. Oh – and it’s also available in 26 shades.



Elf 16 Hour Camo Concealer, £6, ASOS

8. Eyeliner

Everyone needs a solid eyeliner in their beauty bag, and it doesn’t get any better than L’Oreal’s version. Even if you don’t rate yourself for nailing the perfect cat eye every time, this product will go a long way in giving you a foolproof flick.



L’Oreal Paris Flash Winged Eyeliner Black, £8.99, Boots

9. Sunscreen

Sunscreen isn’t always the cheapest addition to our beauty routines, but it’s arguably the most important. Enter Bondi Sands: one of the most affordable and effective sunscreens on the market. It offers UVA and UVB protection, is water resistant and does not leave a white cast.

It is so popular that the sunscreen was highly rated in the “Everyday Hero 2022” category of the Beauty Awards 2022.

(Bondi Sands/PA)

(Bondi Sands/PA)

Bondi Sands Sun Lotion SPF 50+, £7.99, Cult Beauty

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